Wolfpack Entertainment – More Than Just Rugby

BY THOMAS ALDERSON

The Wolfpack’s arrival in Toronto after so much expectation needed to deliver a product that would appeal to the Canadian people. From the moment the squad touched down the club set about perfecting every aspect of the game day experience in anticipation of what was a bumper crowd at Lamport Stadium.

As seen in the second episode of Last Tackle TV’s coverage of the Wolfpack, Toronto’s Event and Operations Manager Frederico Cortes and his team worked tirelessly behind the scenes to transform the stadium into a ground primed for some top quality professional rugby league.

From banners and sponsors to the posts and line markings, everything was planned meticulously and, despite challenging and cold conditions, the pitch looked immaculate for the first viewing of the Wolfpack players on home soil.

As well as having the playing surface worthy of a top performing side, the Wolfpack pulled together all the other aspects of a successful game day package, worthy of such a monumental event.

With the stadium prepped, the Wolfpack merchandise was out in full force, with many fans on the day seen modelling the colours of the rugby league’s newest team and they were on hand to enjoy terrific hospitality; with a variety and craft brewery beers and food tents available around the ground for all to enjoy. Throw in the addition of a DJ and you’ve created a real buzz and party atmosphere, similar to what you would see for a live American sporting event.

Sticking to that theme comes the introduction of the ‘She Wolves’ cheerleading squad. Led by choreographer and Canadian born Mariah Sampson, the cheering squad train regularly to produce a series of entertaining displays, both before kick-off and at half time, and will certainly be a mainstay throughout the season to add that extra bit of appeal to what fans can expect if they turn up on a match day at the Toronto Wolfpack.

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